I bought it for its rich burgundy plastic and reverse painted dial.

    I learned it was made for the Eaton's department stores. Thanks to Lew Harpelle for emailing me the following: 

     "I have a Fall-Winter Eatons catalogue 1953-54 which shows this radio. Some of the info given include/colours ie brown, ivory, maroon, chartreuse, dark green/AC-DCpower/  0960-402 (model54-49)/ price delivered 32.95"